Proposed visibility strategy plan for the 40th Annual National Conference April 2024

  1. Start an event hashtag campaign such as #40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference
  2. Create an event on Facebook
  3. Create an exclusive Facebook group or community
  4. Post quality content leading up to the conference
  5. Create a custom Bit.ly link for the sign up page and use it on the posts
  6. Update your bio and add the Registration page link instead of the main site’s link
  7. Include relevant hashtags to gain a wider reach.
  8. From the 39th annual conference, gather photos and videos plus testimonies from the past year’s attendees and let’s use these on social media
  9. Offline marketing efforts if you have!

What key performance indicators (KPIs) would you track on social media content, and how would you analyze the results?

  1. Internal process metrics (the answers are found within the business itself)
  • Check number of sign ups from your landing page
  • Check landing page visits based on the custom Bit.ly link we shared
  • Do you have a target number of sales

2. Check for insights in Meta Studio as to which of the posts are working or not (likes, shares, comments, views)

Let’s have a spreadsheet for this.

Sample posts for your social presence

  1. Invest heavily on video. I will get Lori or anybody from the team to record short video clips speaking about:
  • the conference,
  • systems and process that can help directors
  • actual hands on training within the office / classroom and how it can be applied¬† by other directors

2. Share to me an archive of last year’s testimonials from the attendees whether its a video, text or photo. I will brand them and post on your behalf.

3. Snippets and video clips from Small Talk episodes

3. Behind-the-scenes preparations
4. Quotes from speakers and panelists
5. Images of swag bags or giveaway announcements (such as the free ticket)
6. Event schedule or agenda
7. Sponsor shout-outs

 

Carousel Post

Caption:

Protect your childcare business with a provider contract. Having one is vital to iron out expectations from parents signing up to your service. Here’s what your provider contract must have:

  • Hours
  • Tuition and other fees
  • Holidays
  • Food allergies
  • Meal plan
  • Regulations
  • Illness policy
  • Withdrawal policy
  • Termination policy

What else can you add?

Join childcare leaders in our ’40th Annual National Conference: How Successful directors lead’ and take your business new heights. For more information go to https://bit.ly/aell2024

Hashtags:

#40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference #childcarebusinessowners #childcareleaders #daycarelife #childcarebusiness #childcareprovider #daycareteacher #daycareowner #childcarebusinesscoach #womeninbusiness #womenbossesinbusiness #businesswomenontherise#preschool #earlychildhoodcare #earlychildhoodeducation #ece #teachermusthave #earlyyearseducation #fempreneurship #childcaretraining #childcaretips #childminderlife #childcareteacher

Question Post

Caption:

Success can mean different things to different directors. How do you define your success? Type in the comment section below.

Hashtags:

#40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference #childcarebusinessowners #childcareleaders #daycarelife #childcarebusiness #childcareprovider #daycareteacher #daycareowner #childcarebusinesscoach #womeninbusiness #womenbossesinbusiness #businesswomenontherise#preschool #earlychildhoodcare #earlychildhoodeducation #ece #teachermusthave #earlyyearseducation #fempreneurship #childcaretraining #childcaretips #childminderlife #childcareteacher

Promo Post

Caption:

Pick the brains of our keynote speakers: Lisa Murphy and Steve Gross. They will be sharing powerful and practical insights about how successful directors lead.

Lisa Murphy is the founder and CEO of Ooey Gooey, Inc. and is in the early childhood education for over 30 years now.

Steve Gross, MSW, is a clinical social worker and pioneer in the field of using playful engagement and relationships to overcome the devastating impacts of early childhood trauma.  He founded Project Joy, a nonprofit organization that used the power of joyful play to heal and strengthen homeless and impoverished children throughout Greater Boston.

Seats sell fast do be sure to register today and grab a chance to win a FREE ticket to the 2024 Conference Leaders’ Night Out – NYC Harbor Dinner Cruise! More details here https://bit.ly/aell2024

Hashtags:

#40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference #childcarebusinessowners #childcareleaders #daycarelife #childcarebusiness #childcareprovider #daycareteacher #daycareowner #childcarebusinesscoach #womeninbusiness #womenbossesinbusiness #businesswomenontherise#preschool #earlychildhoodcare #earlychildhoodeducation #ece #teachermusthave #earlyyearseducation #fempreneurship #childcaretraining #childcaretips #childminderlife #childcareteacher

Video Post

Caption:

This basically sums it up! You signed up for the 40th Annual National Conference between November 1st and November 30th and YOU WON the FREE TICKET to the 2024 Conference Leaders’ Night Out – NYC Harbor Dinner Cruise!

What are you waiting for? Register here https://bit.ly/aell2024

Hashtags:

#40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference #childcarebusinessowners #childcareleaders #daycarelife #childcarebusiness #childcareprovider #daycareteacher #daycareowner #childcarebusinesscoach #womeninbusiness #womenbossesinbusiness #businesswomenontherise#preschool #earlychildhoodcare #earlychildhoodeducation #ece #teachermusthave #earlyyearseducation #fempreneurship #childcaretraining #childcaretips #childminderlife #childcareteacher

Reel

Caption:

You know you want it! A FREE ticket to this sophisticated dinner cruise along NYC Harbor. Enjoy a fun night of networking with childcare directors and business leaders.

Be sure to register today for 40th Annual National Conference between November 1st and November 30th and grab a chance to win a FREE ticket to the 2024 Conference Leaders’ Night Out – NYC Harbor Dinner Cruise! More details here https://bit.ly/aell2024

Hashtags:

#40ANC2024 #SuccessfulLeadersLead2024 #LEAD2024 #AELLNationalConference #childcarebusinessowners #childcareleaders #daycarelife #childcarebusiness #childcareprovider #daycareteacher #daycareowner #childcarebusinesscoach #womeninbusiness #womenbossesinbusiness #businesswomenontherise#preschool #earlychildhoodcare #earlychildhoodeducation #ece #teachermusthave #earlyyearseducation #fempreneurship #childcaretraining #childcaretips #childminderlife #childcareteacher